How is the digital culture changing value propositions?

Three out of four buyers want to hear a justification for the price of a product or service, but only one company in ten publishes a value proposition. Most businesses don't justify their pricing structure for a number of reasons. NET Value shows you how to avoid this trap and what GE, Procter & Gamble, Apple, Google and Salesforce.com are doing amid a digital revolution that empowers buyers.

Using simple case studies, exhaustive research and years of practical experience, the authors reveal how you can profit from this fundamental shift:

• Justify your price by quantifying the real value experienced by your customers
• Introduce web tools personalized for buyers – to accelerate the sales cycle
• Analyze your own business at http://www.netvaluegap.com/