Why is a value proposition more important than ever?

Three out of four buyers want to hear one, but only one company in ten has one - or even bothers to share it! Most companies don't justify their price because they don't know how. NET Value shows you how to avoid this trap and what GE, Procter & Gamble, Apple, Google and Salesforce.com are doing.

Using simple case studies, exhaustive research and years of practical experience, the authors reveal how you can:

• Use the Internet to stay closer than ever to your customers and prospects
• Double your return on assets and triple your operating income
• Grow revenue as much as 40% by cutting your product's cost of adoption