Turner DeVaughn is providing free access to NET Value: How To Develop a Winning Value Proposition for Marketing in the Digital Culture. Your email allows us to contact you for feedback.



Why is a value proposition more important than ever?

Three out of four buyers want to hear one, but only one company in ten has one - or even bothers to share it! Most companies don't justify their price because they don't know how. NET Value shows you how to avoid this trap and what GE, Procter & Gamble, Apple, Google and Salesforce.com are doing.

Using simple case studies, exhaustive research and years of practical experience, the authors reveal how you can:

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